Why You & Your Business Need to be Involved in Social Media

Julie McCormick is a writer, and co-owner of The Cleveland Leader, a Technorati Tiptop g site. Read full profile

I joined Facebook in 2005.  I can't dig up the initial registration e-mail, only I know this because this was the last fourth dimension that I had access to my higher email, which was required to be a fellow member of the social networking site at the time.  At starting time, it seemed like simply another MySpace blazon site, although with a much cleaner interface and the ability to connect with classmates. If yous watched the movie "The Social Network" or are in melody with electric current culture, and then you probably know the jist of the Facebook story and how it's grown, and then I won't bore you with the details.  These days, if you're in business organisation, have made a name for yourself or want to make a name for yourself, y'all need to be on Facebook. Why? Allow me explain.

Back in the 1980s and even the 1990s, if your business wasn't listed in the phonebook, you had to rely on word of rima oris to be discovered by potential new customers.  Then along came the internet and slowly businesses started putting up websites.  It was great considering you could put a lot more information on a website than y'all could in a modest add in the Yellow Pages.  With the internet well established now, most businesses practice have some kind of web presence.  If you lot don't, you're losing out on a lot of potential business organisation. It'due south similar the phonebook of yesteryear – you need to exist on it.

Now, in the by few years, social media outlets like Facebook and Twitter have grown into something more than just a place to connect with one-time friends or classmates.  Information technology'south now a way to give your business organization a public face to interact with the world and your customers.   If you're not on Facebook, you're missing out on potential customers. The same goes for Twitter.

Every bit a consumer, I've institute both Facebook and Twitter to be excellent means to interact with companies.  Instead of calling customer service and so being put on concur forever, only to be continued with someone who can barely speak English, I can mail service a message on their Facebook wall or send them a bulletin.  If I really want quick action, I'll @ reply them on Twitter. Companies are a lot more responsive, peculiarly if you lot take a complaint, if information technology's out in that location for the whole word to see.

But it'south non simply lodging complaints that Facebook and Twitter are good for.  Since Facebook and Twitter are sites that people visit every day, you lot tin use your account to constantly put out information about your company and to collaborate.  This will continue your company fresh in their mind, more frequently than if you merely had a website because they'd only visit it when they need to.  Social media is like commercials on television for a business organisation; you can get your info on the streams of hundreds, thousands, and fifty-fifty millions of people hands and for free.

Don't own a business?  It'south even so a good idea to be involved.  Whether yous're an entreprenuer, a freelancer, or a working stiff, yous'll observe benefits to utilizing social media.  As a business and website owner, I can't fifty-fifty begin to tell you how many contacts I accept fabricated through social media.  It's gotten me interviews with people, press passes to concerts, PR contacts, media contacts, new writers, and then much more.  If I did not have a social media presence and if my business did non have a social media presence, I can't imagine where we would be today.  As a freelance author, I've also utilized social media to promote myself and gain contacts, and it also gives people who read  some of my piece of work to interact with me personally.

If you're in the market for a new job, you know how of import connections are.  Networking, networking, networking is key.  While it probably helps more than to know someone in "existent life", you tin withal make connections online that could assistance you now or in the futurity.

If you are ane of the social networking holdouts, it's time to reconsider.  If security is your business concern, rest assured that if someone really wanted to find where y'all live, they could do so easily without having to look you up on Facebook. You're missing out on opportunities past not giving yous or your business concern a public face on these social networking sites. Simply endeavour to refrain from posting photos of drunken revelry or other questionable images that could land you lot in some hot water.

That existence said, make certain to bring together Lifehack.org on Facebook and/or follow us on Twitter.  There are some exciting things coming soon!

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Source: https://www.lifehack.org/articles/communication/why-you-need-to-be-on-facebook-even-if-you-hate-social-networking.html

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